deb hoeffner illustration - soft realism illustrator for animal, portrait, childrens book illustrations
Back Next
Political satire illustration advertising art
"The Weasel"
medium: watercolor and digital
This image and others are available for stock usage. See stock.
advertising campaign political illustration

Development and portrait of a weasel insurance agent character for Workers Injury Law & Advocacy Group campaign. The assignment was to create an anthropomorphic weasel, dressed in business attire who becomes the personification of an insurance industry increasingly successful at weaseling out of its commitments to injured workers' families.

 
"An axiom in screenwriting is: "You must love your villain." The weasel is our villain, but we want to make sure that he is an utterly loveable and believable villain, and not a cartoon monster."

Gene Case, Creative Director, Avenging Angels Inc.