'sThe Weasel?
medium: watercolor and digital
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Development and portrait of a weasel insurance agent character for Workers
Injury Law & Advocacy Group campaign. The assignment was to create an
anthropomorphized weasel, dressed in business attire who becomes the
personification of an insurance industry increasingly successful at
weaseling out of its commitments to injured workers' families. |
?An axiom in screenwriting is: "You must love your villain." The weasel is
our villain, but we want to make sure that he is an utterly loveable and
believable villain, and not a cartoon monster.? Gene Case, Creative
Director, Avenging Angels Inc. |